Influencer Workshop Preview: Media Masterclass
by Jen Denton
With #BlogHer18 Health programming shaping up, we’re excited to share the first of three Influencer Workshops with you. One big change with this conference is that all sessions will occur on the mainstage, just like keynotes – no need to pick and choose which sessions you want to attend. At #BlogHer18 Health, you can see everything!
BlogHer conferences have always incorporated educational sessions with the main purpose of helping our attendees grow their businesses and connect with one another -- and this year is no different. The trend of influencer marketing isn’t going anywhere and we want to help prepare you for opportunities to work directly with brands and media outlets.
The Influencer Workshop: Media Masterclass on Wednesday afternoon will include tactical advice on positioning yourself as an expert, communicating your unique value, and an interactive Q&A to test your skills. This session will leave you feeling more comfortable pitching yourself for on-camera opportunities.
It will be led by Keri Glassman, a renowned celebrity nutritionist and healthy cooking expert who is regularly featured on national television programs like “The Today Show,” “Good Morning America,” and “The Rachael Ray Show.” Joining Keri will be media coaches, Paula Rizzo and Terri Trespicio, creators of Lights Camera Expert -- an online course geared towards helping entrepreneurs, authors, and experts get media attention. Together they will teach you how to craft your pitch and crush any media opportunities that come your way.
Stay tuned for additional information and speaker announcements for our other two Influencer Workshops, The Business of Influence and Creating Killer Content where we will cover creating next-level content, how to work with brands, how to negotiate your value/influence and how to navigate tricky FTC rules.
Get the full schedule here and see you in New York this January!